"The markets can remain irrational longer than you can remain solvent." ~ John Maynard Keynes
Why is everyone talking about GameStop? Perhaps you've heard the story but it can get complicated, depending upon who is explaining it. Through January 27, 2021, GameStop (GME) stock had climbed a staggering 8,000% in one year. That same day marked GME's biggest one-day increase, as the price jumped 135%. How can a stock climb so high, so quickly? Here's a simple explanation.
Simple Explanation of GameStop Stock Story
The basic narrative around GameStop stock is that a group of rogue traders decided to buy shares, with the goal of bidding up prices, which would ultimately punish larger institutional traders, collectively referred to as "Wall Street." How can these rogue traders do this? What exactly was their strategy?
The GameStop stock story and how it all works:
- Until mid-2020, GameStop's stock (GME) had been flatlining for several years, as the brick-and-mortar company struggled to survive in an online retail environment, driven by businesses like Amazon (AMZN).
- Renewed interest in video games, brought on by the Covid-19 shut downs, provided a small boost to GME stock in August 2020.
- A more significant boost in the GME stock price came as Ryan Cohen, co-founder of the e-commerce site Chewy, reportedly bought a 9% stake in GME.
- A sudden surge in the GME stock price came later in 2020, as users of Reddit, a social news and discussion website, encouraged followers to buy shares of GME.
- These rogue traders, many of them smaller traders and first-time investors, using an investment app called RobinHood, had a plan to get revenge against Wall Street, specifically the short sellers.
- Short selling occurs when an investor borrows shares of a stock, sells the stock, and then buys the stock back to return it to the lender. It's basically gambling on stock prices.
- To get this revenge on Wall Street and the short sellers, the rogue traders would buy shares of GME, which would push GME prices higher, thereby forcing what is called a "short squeeze."
- A short squeeze occurs when short sellers are forced to buy shares of stock that they bet against. Short sellers are essentially betting a stock price will go down. If the stock price falls, short sellers profit; if the price goes up, the short sellers are forced buy more shares at higher prices, which means they "lose" and the other investors (long positions) gain because more buying has occurred.
- The short squeezing resulted in more buying which has created a sort of self-feeding mechanism. Thus, the rogue traders have been successful, to a degree, in short squeezing the larger, more experienced traders.
- Meanwhile, GameStop is still not a fundamentally sound business, which means the stock price is going to fall, once the "game" is over.
- As of January 28, 2021, RobinHood limited trading activity on GME stock and the price fell 44% on that day.
Key Lessons to Learn from GameStop and Market Bubbles
Irrational behavior, in the form of market crazes and buying frenzies, is nothing new to investing. In fact, the first famous bubble and subsequent burst goes back to the "Tulip Bulb Market Bubble" in the 1600s. Fast forward about 400 years, to the late 1990s, when I first began managing money, there was the technology stock boom, or dot-com bubble. More recently, the digital currency Bitcoin has a similar story.
Here are some of the things I tell clients with regard to stock buying frenzies and market bubbles:
- Stock prices can get irrationally high, which creates a bubble that always ends up bursting.
- By the time the media is talking about a hot market trend, it's usually too late to get in on it.
- The investors that make the most money from a buying frenzy like GameStop are the ones who get in at the beginning and sell toward the end.
- Timing the market (buying at the bottom and selling at the top) is nearly impossible.
- For example, to get the 8,000% one-year return from GME stock, an investor would have had to buy when GameStop looked like a complete losing bet, then sell the stock at its peak, when it appears to still have unlimited potential.
- Like other stock market bubbles and stock buying frenzies, the GME stock story will end miserably.
- Investing passively in a stock index has historically produced higher returns, over a 10 year period or longer, than the majority of professional money managers.
- Always remember, time in the market generally beats timing the market.
Most importantly, remember that life is not about making money; money is about making a life.
Kent Thune is a philosopher who happens to be a wealth manager and a Certified Financial Planner (TM). Serving clients all around the U.S., Kent is owner of Atlantic Capital Investments, LLC, a registered investment advisory firm located in Hilton Head Island, SC. Kent is also a freelance writer and his works have been published on multiple investing websites, including MarketWatch, Yahoo Finance, Kiplinger.com, InvestorPlace.com, and The Motley Fool.